Land West of Great Clough Drive, Loveclough

Introduction

This document provides a summary of the proposed residential development by Applethwaite Homes on land west of Great Clough Drive, Loveclough. It has been prepared as part of a pre-application consultation process to inform the local community and invite feedback on the emerging proposals.

About the Developer

Applethwaite Homes is the residential development company of the Eric Wright Group, specialising in the delivery of high-quality homes across Lancashire and Cumbria. The company focuses on creating thoughtfully designed homes within sought-after locations, combining practical layouts with high-quality finishes to support modern lifestyles.

Applethwaite Homes is currently delivering homes within Loveclough at the Hillside development and continues to contribute positively towards the area’s housing supply, including both open market and affordable homes.

Site Location

The site is located to the west of Great Clough Drive, Loveclough. The land sits adjacent to existing residential development, including housing at Hillside, Penny Lodge Lane and Loveclough Park. The site is well related to the existing built form and benefits from connections to the surrounding Public Right of Way network.

The Proposed Development

The proposals seek to deliver a collection of approximately 36 to 40 homes, including a mix of terraced, semi-detached and detached properties. The development would provide a range of one to four-bedroom homes designed to meet a variety of local housing needs.

The scheme would include both open market and affordable housing, with 30% affordable provision incorporated in line with planning policy requirements. The homes are intended to create a family-friendly environment within a well-landscaped setting.

Design and Layout

The proposed housing would be focused within the northern section of the site, responding to the surrounding pattern of development and creating a logical extension to the existing residential area. The layout has been designed to integrate positively with the landscape while maintaining significant areas of open space throughout the site.

The proposals include landscaped streets, pedestrian routes and areas of publicly accessible green infrastructure. Existing on-site features, including the pond, are proposed to be retained and incorporated within the overall design.

Landscape and Environment

A substantial proportion of the site will remain as public open space, helping to address the Council’s identified shortfall in accessible green infrastructure. The proposals include opportunities for walking and cycling, new planting, habitat creation and seating areas for residents and visitors.

The development has been designed to integrate sensitively with the surrounding landscape while enhancing biodiversity and visual amenity through a comprehensive landscaping strategy.

Community Benefits

The proposals aim to deliver a mix of high-quality homes, including affordable housing, to support local housing needs within Loveclough. In addition to the new homes, the scheme would provide publicly accessible open space, enhanced landscaping, recreational opportunities and play provision for future residents.

The development would also support improved connectivity to the surrounding Public Right of Way network and contribute positively towards the wider community infrastructure.

Consultation and Next Steps

As part of Applethwaite Homes’ commitment to engaging with the local community, feedback is welcomed on the emerging proposals before a planning application is submitted to Rossendale Borough Council.

Comments can be submitted via the consultation webpage at or by email to loveclough@maybern.co.uk.

Please share your views by 7th June 2026.

We appreciate you taking the time to consider the proposals and look forward to hearing your feedback.